Two former Recording Academy executives, Lisa Goich-Andreadis and Jeriel Johnson, have launched their own awards consulting firm, leveraging their extensive knowledge of Grammy rules and industry connections to boost their clients' chances of nominations and awards. They started their collaboration in July 2024 and officially established the Awards Agency LLC in March of the same year.
Goich-Andreadis and Johnson collectively spent over 20 years at the Recording Academy, where they gained deep insights into the Grammy process. Their transition to consulting has been a natural evolution, as they were frequently approached by clients seeking guidance on Grammy campaigns and deadlines.
The pair emphasizes their non-partisan approach, drawing on their experience at the Academy to provide valuable insights without taking sides. They offer a comprehensive service, helping clients navigate the complex Grammy rules and bureaucracy, ensuring their projects are eligible and aligned with the Academy's guidelines.
Their clients include labels, media companies, independent artists, and management companies, who benefit from their expertise in amplifying projects and creating visibility for Grammy submissions. Goich-Andreadis and Johnson take pride in their ability to demystify the Grammy process, providing a concierge-style service that simplifies the challenges of navigating the awards.
Despite their newfound role as consultants, they maintain a respectful relationship with the Recording Academy, communicating regularly with staff and adhering to Academy guidelines. Their passion for music and commitment to amplifying excellence drive their work, as they strive to help their clients succeed in the highly competitive Grammy arena.
